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Archive · · 6 min · Awareness

Chasing losses: why it escalates so quickly

A plain-language explanation of “chasing” and what to do when it starts—focused on safety and next steps.

Editorial article — not sponsored. Not a substitute for professional advice. We do not provide therapy or operate helplines.

Educational article. If there is immediate danger call 911. Suicide crisis support in Canada: 988.

What “chasing” means

Chasing is trying to win back losses by increasing time, stakes, or risk. It often feels logical in the moment because the brain wants to erase the stress of the loss.

Why it escalates

  • Losses create urgency and tunnel vision.
  • Fatigue and stress reduce the ability to pause.
  • Quick access (apps, saved cards) removes friction.

What to do when you notice it

  1. Step away from the device for 10 minutes.
  2. Tell one person: “I’m having a hard time stopping right now.”
  3. Use official help: start at ProblemGambling.ca for provincial contacts.

Corrections: hello@gamblingcarecanada.com